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Privacy Policy

Privacy Policy for Exterior Pros USA

Effective Date: October 15, 2025

This Privacy Policy describes how Exterior Pros USA ("we," "us," or "our") collects, uses, protects, and discloses personal information belonging to our clients and website visitors ("you") when you interact with our website, www.exteriorprosusa.com (the "Site"), and utilize our home improvement services in Southeastern Wisconsin and the greater Milwaukee area.

1. Information We Collect

Because our business involves home remodeling and estimates, we collect the following categories of information:

  • Contact and Identity Information: Your name, email address, mailing address, phone number, and preferred methods of contact.

  • Property and Project Information: The physical address of the property requiring service, specific project details (e.g., type of roofing/siding/window material, size of the area, scope of the bath remodel), and sometimes photographs or videos of the property uploaded by you or taken by our estimators for the purpose of generating an accurate quote.

  • Estimate and Financial Information: Details related to service estimates, contracts, and payment processing information.

  • Website Usage Data (Technical Information): IP address, browser type, device type, operating system, the pages you visit, time spent on the Site, and how you were referred to the Site. This information is collected via tools like cookies and site analytics.

2. How We Use Your Information

We use the information collected for the following business purposes:

  • Service Delivery and Contract Fulfillment: To schedule and conduct free inspections, prepare and deliver accurate project estimates, process contracts, manage installation projects, and process payments.

  • Customer Relationship Management (CRM): We use Quote IQ as our Customer Relationship Management (CRM) system to organize, track, and manage all client interactions, including service history and scheduled appointments.

  • Communication, Marketing, and Promotions:

    • To respond to your direct inquiries and provide requested customer support.

    • To send you service-related communications (e.g., appointment reminders, project updates, warranty information, and billing notices).

    • To send you seasonal promotions, special offers, and company updates via our CRM, based on your consent.

  • Quality and Improvement: To analyze our services, troubleshoot technical issues with the Site, and improve the quality of our craftsmanship and customer experience.

  • Legal and Safety Compliance: To comply with applicable laws and regulations, and protect the rights, property, or safety of Exterior Pros USA, our customers, and others.

3. Protection and Retention of Your Information

We are committed to maintaining the security of your data. We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or misuse.

  • Data Retention: We retain your personal information, including project and contact details, for a minimum of two (2) years following the completion of your project or your last interaction with us, unless a longer period is required by law or necessary for warranty support.

4. Consent to Communication Policy and Opt-Out

Your consent is central to our communication policy, particularly concerning marketing and promotional materials.

  • Consent via Submission: By submitting a request for a free estimate or consultation on our Site or over the phone, you expressly consent to receive Service-Related Communications via email, phone call, or SMS text message related to your request or existing project.

  • Consent for Marketing and Promotions: You are given a clear choice (often an opt-in checkbox on our forms) to consent to receive Marketing Communications from us, including automated messages, seasonal promotions, and newsletters sent through our CRM.

  • Right to Opt-Out:

    • Marketing: You have the right to withdraw your consent to receive Marketing Communications at any time. You can easily opt-out by clicking the "unsubscribe" link in any marketing email, or by replying "STOP" to any promotional text message.

    • Service/Essential Communications: You cannot opt-out of necessary, non-marketing communications related to your project status, contract, or billing, as these are required for us to fulfill our contractual obligations to you.

5. Sharing and Disclosure of Information

We do not sell your personal information. We share your data only as necessary to provide our home improvement services:

  • Third-Party Service Providers: We share necessary data with third parties who perform services on our behalf. These include:

    • CRM and Communication Platforms: We use Quote IQ to manage client records and utilize Twilio (for SMS communications) and SendGrid (for email communications) to deliver messages and promotions.

    • Manufacturer Partners: Such as GAF, ProVia, or BCI Acrylic, for purposes of product registration, warranty validation, and material ordering specific to your project.

    • Payment Processors: To securely handle billing and financial transactions.

  • Third-Party Tracking and Advertising: We do not currently use third-party advertising services (such as tracking pixels) that target advertisements to you on other websites based on your browsing activity on our Site. Should this policy change, we will update this section immediately.

  • Legal Compliance: We may disclose information if required to do so by law or subpoena, or if we believe such action is necessary to comply with the law and the reasonable requests of law enforcement.

  • Business Transfers: Information may be transferred to a successor entity in connection with a corporate merger, consolidation, sale of assets, or other corporate change.

6. Your Rights and Access to Information

You have the right to request access to the personal information we hold about you and to request corrections if the information is inaccurate or incomplete. If you wish to exercise these rights, please contact us using the information provided below.

7. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will post the new policy on our Site and update the "Effective Date." We encourage you to review the policy regularly. Your continued use of our Site and services after the posting of a revised policy constitutes your acceptance of the changes.

8. Contact Us

For any questions or concerns regarding this Privacy Policy or our data practices, please contact us:

Exterior Pros USA Email: Contact@ExteriorProsUSA.com Phone: (615) 592-2474

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